Stella Hospitality

We have an article which is talking about the Stella Company. This company will change its name because it has announced a restructuration. Indeed, it will have two new branches entirely independant from each other.

The new company's name Mantra group, from the voice of his chief executive announced this changement as a new phase an expansion.
Those two branches will be independant and will focus on their own objectives.

That could be an excellent idea for this company, to focus each of its branches on what it make the best.

My personnal opinion on this change of name is that is an excellent idea. When you change your offer for customers, you need to change your name also. So, customers will think that it is a new product on the market and they won't assimilate with the last one.
And many customers will test it just because it is new. It is the period where you nedd to fidelize them and make sure they will come back.

Here, services this company will propose won't really change from the old one, but with a good marketing technic on the name, they can attract new customers and make extra profit.

That's why i think this idea from the chief executive is a good one. Each company need some news ideas for relaunch its business. That is one of them.