Escape the Rain: Driest Places on the Planet.

I decided to talk about this article because i found it different from others.
I t was not an article to say us, what we have to do, or what we have to think about different things.
The writter jsut wanted to give us its own vision on special palces in the world.

Here, the autor is just talking about place which are very dry. And it is not because some places are very dry, that tourism are not interested by them.

Here, we have the desert of Sahara in Tunisia and it is one of the most beautiful place. You can observe many things.

You also have the Antartica and all its secret.

Each of its place have many secrets, we need to discover even if it is unusual to travel over there.

This article seduce me by this interest, the author give to these unusual places.

Ebusiness

View more presentations from matthieu19.

Reverse auctions

Reverse Auctions

View more presentations from matthieu19.

Le Meridien expands with its first hotel in Central America.

Le Méridien

Here, we have an article from internet web site 4hoteliers.com and about the Méridien Hotels.
We learn in this article that the chain decided to open a new hotel for this first time in America.

This new hotel will be based in Panana city, which is the capitale city of the country. Le Méridien group is proud to this opening because it is the first one.

So, they decided to offer an huge quality to this new hotel. It will be situed in on the edge on the bay of Panama.

It will offer 4OOO square meters of meeting rooms, 111 guestrooms and 29 suites. Also, a respectful restaurant with a chef. So, we can deduice start for being an huge and important hotel in this area.

We learn also that, this hotel could be the first of other. Indeed, Glen Champion said to us, that he want develop this area and why not with others hotels.

And they want work on the customers arrival with a particulary attention during the ten first minutes.

So, we can conclude, that Le Méridien is lauching on a new segmentation in the world. They decided to focus a part of their offers in America Latina. And they targeted high class of customers.
That is not a bad idea, because we can notice a rise of new rich people in this part of the glode. Indeed, customers like to travel in this area.
Maybe a negative point to show, is about safety. We all know that this part of the world is not the most safety for customers. They have to work on it, unlike customers never will come...

Kelkoo company

1. Find an OTA to analyze
I decided to analyze the Kelkoo company.

2. Identify their targeted customer group - do not say 'everybody'

The targeted customer group that Kelkoo is looking for men between 35 and 40 years old. There are men with a higher possibility to spend their money.
But this web site is also targeted customers whom are looking for flight very cheap. So they booked to the last minute.

3. What online customer services do they offer

This web site is comparing for customers different propositions of what we are looking for. So, if we want to book a plane to go in Italia, this website will compare several air plane company and give us the result. We can classify these results depends the price or time of flight or even the company.

4. How does your selected OTA's service differ from what can be found on Expedia

This web site is globally similar to expedia. The only things which is changing is the amount of company the site is working with. More you have company, more offers you can propose to yours customers and more they are satisfied by the service.
The second point is the faciliy you will have to navigate on the web site. The facility for finding information will have a major role in the fact that customers come back to your web site. They like facility and rapidity. They won't waste their time, trying to find some information or whatever.

5. What types of customer communication methods does your OTA use

Kelkoo was some years ago a very important company in comparating prices on internet. But a lot of similar companies grow up and became competitors. Kelkoo had lot of problem to stay competitive.
5 years ago, Kelkoo was sold by Yahoo and began its restructuration. They decide to focus their new offers on different technics. They develop a serie of criteria like: price, cost, length of delivery and gauranties. They worked also on the fact that each customer have to find exactly what he is looking for.

Recently, they launched a new offer: The cash back. That means, they can received discount in cash.

6. Who are the OTA's partners (not advertisers)

I didn't find any partners of kelkoo. Just some documents for becoming a partner...
But Kelkoo is directed by a english pension funds. This pension funds bought kelkoo to Yahoo 3 years ago.

7. Put your response in www.slideshare.net and then embed in your blog.

Stella Hospitality

We have an article which is talking about the Stella Company. This company will change its name because it has announced a restructuration. Indeed, it will have two new branches entirely independant from each other.

The new company's name Mantra group, from the voice of his chief executive announced this changement as a new phase an expansion.
Those two branches will be independant and will focus on their own objectives.

That could be an excellent idea for this company, to focus each of its branches on what it make the best.

My personnal opinion on this change of name is that is an excellent idea. When you change your offer for customers, you need to change your name also. So, customers will think that it is a new product on the market and they won't assimilate with the last one.
And many customers will test it just because it is new. It is the period where you nedd to fidelize them and make sure they will come back.

Here, services this company will propose won't really change from the old one, but with a good marketing technic on the name, they can attract new customers and make extra profit.

That's why i think this idea from the chief executive is a good one. Each company need some news ideas for relaunch its business. That is one of them.