Digital developments in Hospitality (DDIH)

Last friday, i have participated to the DDIH Conference with all my classmates. During this conference, we have had the opportunity to listen diferent speakers about their own preocupation on the hospitality world and their possibilities.

Unfortunately, i should leave just after the lunch for personnal reasons, and so i can't heard about the conferences from the afternoon.
So, i would like to talk about "the Reviews and revenue" conference we have had by Mr RJ Friedlander.

He is a man which created his own company in Spain. Review Pro.
So, he talked to us about the characteristics of a consumer on internet. He gave us plenty of pourcentage on web customers.
Like, 85% of hoteliers think that online reviews have an impact on the income of the hotel.
65% of customers read online reviews before bookings.ù

So, he presented his project and the way to do.

But, during his preentation, i was kind of disagree with him. Even, if i am sure, he knows better than i do the subject.
But i just would like talk as a regular web consumer.
He said that people spent more thant 8hours before bookings anything on the web.

And i am sorry, but i already booked plane ticket or hotels rooms on the web. And i never spent more thant 2hours max, to make that.

After, i am not here to say i do agree with him or i disagree. I just like to say, that some information was really uncredibale for me.

But like i said before, i am not here to judge.
I really think that this man found an interesting concept which permets to increase the income revenue for hoteliers.
And, everybody knows that, now the future is on the web.
So, it is time to get interested by the web and use it well.
We need to use the web as a strong weapons for attract news customers and fidelize them.

So, in few lines, i would like to say that this conference was interesting because it shows us in which way we need to focus for the future of our carreer. And especially, for attracting news customers.
The market will be more and more difficult, and so that is the reason why we need to find new technics of attraction.