Digital developments in Hospitality (DDIH)

Last friday, i have participated to the DDIH Conference with all my classmates. During this conference, we have had the opportunity to listen diferent speakers about their own preocupation on the hospitality world and their possibilities.

Unfortunately, i should leave just after the lunch for personnal reasons, and so i can't heard about the conferences from the afternoon.
So, i would like to talk about "the Reviews and revenue" conference we have had by Mr RJ Friedlander.

He is a man which created his own company in Spain. Review Pro.
So, he talked to us about the characteristics of a consumer on internet. He gave us plenty of pourcentage on web customers.
Like, 85% of hoteliers think that online reviews have an impact on the income of the hotel.
65% of customers read online reviews before bookings.ù

So, he presented his project and the way to do.

But, during his preentation, i was kind of disagree with him. Even, if i am sure, he knows better than i do the subject.
But i just would like talk as a regular web consumer.
He said that people spent more thant 8hours before bookings anything on the web.

And i am sorry, but i already booked plane ticket or hotels rooms on the web. And i never spent more thant 2hours max, to make that.

After, i am not here to say i do agree with him or i disagree. I just like to say, that some information was really uncredibale for me.

But like i said before, i am not here to judge.
I really think that this man found an interesting concept which permets to increase the income revenue for hoteliers.
And, everybody knows that, now the future is on the web.
So, it is time to get interested by the web and use it well.
We need to use the web as a strong weapons for attract news customers and fidelize them.

So, in few lines, i would like to say that this conference was interesting because it shows us in which way we need to focus for the future of our carreer. And especially, for attracting news customers.
The market will be more and more difficult, and so that is the reason why we need to find new technics of attraction.

Dorchester Collection Application

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Direct booking Définitions

L'optimisation pour les moteurs de recherche (Search engine optimization : SEO)

Est un ensemble de techniques visant à favoriser la compréhension de la thématique et du contenu d'une ou de l'ensemble des pages d'un site web par les moteurs de recherche. Ces techniques visent donc à apporter un maximum d'informations concernant le contenu d'une page web aux robots d'indexation des moteurs de recherche.

L'objectif de ce procédé est d'orienter le positionnement d'une page web dans les résultats de recherche des moteurs sur des mots-clés correspondant aux thèmes principaux du site. On considère généralement que le positionnement d'un site est bon lorsqu'il est positionné (classé) dans l'une des dix premières réponses d'une recherche sur des mots-clés correspondant précisément à sa thématique.

Le Search Engine Marketing (SEM) appartient au marketing exercé sur les moteurs de recherche, il fait partie des Nouveaux Médias ; appelé aussi référencement payant, liens sponsorisés et liens commerciaux, il se concrétise par l'apparition de liens en dessus et à droite des résultats naturels (ou organiques) sur les moteurs et annuaires de recherche lorsqu'un internaute tape un mot ou une expression.

Le Search Engine Marketing à pour but l'achat d'espaces publicitaires dynamiques qui apparaissent donc en fonction des requêtes effectuées.

Cette discipline se base principalement sur le principe de la pertinence de l'association mots-clés/annonces (CTR - Taux-de-Clic - Click-Through-Rate), c'est-à-dire le rapport entre les apparitions (Impressions) et le nombre de clics effectifs. Un CTR élevé permet à terme d'obtenir une position plus haute pour un CPC moindre par rapport aux concurrents.

A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.

LBS services can be used in a variety of contexts, such as health, work, personal life, etc. LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalized weather services and even location-based games. They are an example of telecommunication convergence.

Advantages of Fastbooking Booking Engine System

- More than 5000 customers
- Multilingual booking engine
- Represention on GDS /IDS ( Internet Distribution system)
- E Marketing tools
- Distribution programme
- Iphone booking applicatio
- La pincer